Touch

"Touch," by Alyssa Milano was launched in April 2007. Alyssa a long time Los Angeles Dodger fan wasn't excited about the very limited choices to pick from. Out of what she called "necessity," Milano teamed with G-III and MLB to create her own signature "touch" line of team-logo fashion for the female fan.

Her mother, Lin Milano a women's apparel designer. and Alyssa's grandmother who was a hat designer would provide the encouragement needed to pursue her latest venture.

Ladies, what can we expect? Alyssa explains in an interview with Mark Newman from MLB.com. The fabrics and patterns were very important to me. I wanted to use sporty fabrics that are wearable and feel good hence the name "touch," but also use feminine fabrics as a contradiction. I used a lot of satin to make the sporty looks a little bit more feminine.
The response from the many female fans has been overwhelming.

Alyssa has also created a line of jewelry as well to compliment her sports apparel. Release date is set for spring 2008.
 

Products

Links

MLB Touch Shop
Yawkey Way Store
Alyssa's Blog on MLB